Website and Logo Design

The design of your site plays a crucial role - it visually communicates your company to prospective clients. Your website should therefore look professional, distinct and persuading.

Before we start with the graphic design we analyze your indented audience to establish their preferences and expectations in order to create a product that will appeal to them.

We also evaluate the websites of your competition to determine your unique selling point in comparison to them - and decide on how we can make your website stick out from the crowd.

Designing your Logo

Based on your objectives and your target market, we will first start with the design of the most important graphic element: your logo. We will evaluate and adapt your existing logo or, if needed, create a new one for you from scratch.

But why is your logo so significant?

A well-designed logo will instantly give your audience a positive visual association to your business. It can influence the perceptions of the viewer. It will assure them that they are dealing with a professional without any further communication. Your logo is the entry point from where you attract your audience. Used consistently, it will instil a sense of familiarity and trust in your clients.

When your logo is combined with good business practices, it will become a visual association symbol for positive business qualities such as competence, reliability, and professionalism.

On the other hand a poorly designed or dull logo can damage your image, leaving the impression that you are unprofessional, backward or boring - and as a result discourage potential clients from contacting you.

You appreciate that a well-designed logo is very important for your business. However, what makes a logo "good"?

The first and the most obvious thing is that your logo must attract attention and capture your audience - which means it needs to be bold. It has to be unique and memorable, yet please the eye: simple colours and clear, uncluttered designs work in this regard best. Its shape must work as a unit: the image and the text should form a visual synergy and not look like two separate entities. A well-designed logo must also be durable. Imbali Studio usually suggests classic approaches, since they stand the test of time better than current trends.

In terms of practicality, your logo should be scalable, and work on small formats (e.g. a letterhead) as well as on large ones (e.g. your building's signage). For the purposes of photocopies and faxes it should also translate well into black and white.

But first and foremost, your logo must reflect your business' character.

Sounds like a tricky task to solve? Don't worry - our experienced Graphic Designers will handle all of this for you. Not only that - they will even provide you with five options from which you can choose the most suitable one.