Whether its creating a corporate/brand identity, an online experience (website design), advertising or creative material in any other media. Creative should follow strategy whether that's a case of us helping you determine the correct one from scratch or fitting in with an overall brand strategy. We see each design as an opportunity to build and enhance your brand, therefore our design services are not seen as a simple value add to programming, hosting, and SEO services but as a fully fledged strategic design service in its own right.
Our graphic designers will design a unique webpage for you that will form together with your logo your corporate identity. Unlike other website developing companies we don't work from templates; each one of our websites is custom-made.
While drafting your design we concentrate on three things: to create a user friendly product that will leave an immediate impression, enthuse the viewer and make him want to read more.
How exactly do we achieve this?
First of all we grab the attention of your visitors by incorporating a catchy graphic element on your website that will entice them to read more. A well-formatted text will keep their interest subsequently on the page. Interestingly, web users pay more attention to text than images or graphics!
We will avoid unnecessary and/ or overpowering visual elements that can stress visitors in their attempt to decode information and, ultimately, prompt them to exit your site.
At the same time we will try to maintain a balance between the text and picture elements as to create a visual flow. In order to improve the text readability for your users we will help you break up your information into blocks.
In terms of layout, the main focus of websites should lie at the top left of the page, gradually moving to the right. Our graphic designers know and consider this basic rule.
When it comes to choosing your website background, we propose a clean, subtle option and refrain from background textures and graphics that are distracting, and make your text and images less noticeable. A background is ideally exactly that - a backdrop that doesn't take the focus from the main elements of the page. Generally, black text on white background results in a crisp, clean look which is easy to read. But if you prefer to use colours, we will ensure that the colours contrast with the colour of the text. We will, however, avoid dark or bright colours such as red and yellow, since they cause visual fatigue and prompt readers to lose their focus and stop reading the page.
In terms of scrolling, we advise our clients to go for vertical scrolling; horizontal scrolling tends to disorientate and frustrate users. Scrolling down should still be kept to a minimum - users won't scroll down endlessly and important information will get lost should they need to do so. Obviously, the key information should be placed at the top of the page. Any larger blocks of information we will try to place on additional pages and/ or links.
Users get impatient when a website takes long too load. We will therefore eliminate unnecessary graphics and reduce the use of scripts and in-line styles to make your pages load quickly.
Last, but not least we will integrate your unique and exclusive design elements into your website. The consistent and frequent use of your specific graphic style will leave a lasting impression on your visitors, and help them become familiar with it.
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